Scenario
You are assigned to create a buyer persona for business using at lea
Scenario
You are assigned to create a buyer persona for business using at least ten (10) segmentation variables (demographics, geographics, psychographics and behavioural
elements).
Your business, Good Edi (www.good-edi.comLinks to an external site.), may target more than one market, and if so, focus on what you think is the largest target market.
A buyer persona is a description of an individual from a specific segment. It assists marketers in creating marketing strategies, whether a new promotion, a new product, a new pricing strategy or any strategic marketing tactic.
Your buyer persona must include:
Name, picture of the buyer, DOB, profession and income of the buyer.
Bio of the buyer.
Brand preferences.
Communication channels utilised.
Aspirations, lifestyle.
Any additional factor that you find relevant to the brand of your choice.
Below are some websites and samples to inspire you. Search the Internet for a buyer persona template to find a suitable one for you.
https://xtensio.com/user-persona/Links to an external site.
https://optinmonster.com/how-to-create-a-concrete-buyer-persona-with-templatesexamples/Links to an external site.
https://blog.filestage.io/effective-buyer-persona-template-free-download/Links to an external site.
http://www.digitalmarketer.com/blog/customer-avatar-worksheet/Links to an external site.
Word Count 500
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