W3 Assignment 2: Research Analysis.
Fiat Auto acquires Chrysler: A growth strategy?
Conduct outside research and prepare a 3-4 page document, double spaced in APA format concerning the following:
Your report and overview should address the following key strategic issues:
Conduct a complete study of the external environment in which Fiat competes, and identify the critical strategic factors in each of the following areas:
The General Environment
The Industry Environment
The Competitor Environment
Based on the analysis, what advice can you give Fiat’s management to improve and continue the company’s successful expansion of the Fiat vehicles into the United States market? Recommend an integrated and coordinated set of commitments and actions which will exploit the company’s core competencies, sustain growth, and ensure maximum performance and value for shareholders.
Grading Criteria
Maximum Points
Conducted a complete study of the external environment in the United States, and identified the critical strategic factors.
15
Provided advice for Fiat’s management to improve the company’s expansion into the United States market. Recommended an integrated and coordinated set of commitments and actions which will exploit the company’s core competencies, sustain growth, and ensure maximum performance.
10
Participated in the discussion by drawing conclusions about the results of others’ research, specifically, and by asking questions, providing statements of clarification, providing points of view with rationale, challenging points of discussion, or making relationships between one and more points of the discussion.
10
Applied the correct APA style, usage, grammar, and punctuation
5
Total
40
Please ensure that the guidelines and instructions are followed precisely. This has to be original work. All assignments are sent through Turnitin.com prior to submission.
W3 Assignment 2: Research Analysis
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