Two Part Assignment – Part 1: A high percentage of internet traffic begins with
Two Part Assignment – Part 1: A high percentage of internet traffic begins with someone conducting a search. Compare and contrast the concepts of display ads, organic search results, and paid search ads from the perspective of a consumer wanting to locate websites that provide information and products on camping. Compare and contrast paid search insertions, organic search, and paid search ads from the viewpoint of Coleman, a company that sells camping supplies and equipment. Part 2: Watch the Google video on use of Keywords and then use your Google Ads account to research and select five keywords Coleman may want to use with a new line of tents. Provide your rationale for your selections. Submit a screen shot of your Google Ad Keyword Planner page. Use APA formatting (title page, double space, references and citations). Review the rubric : Knowledge: Demonstrates knowledge& understanding of key concepts associated with the given case Demonstrates thorough knowledge & understanding of the key concepts associated with the given case Application: Presents analysis of identified issues and able to apply or relate relevant concepts to the case questions/tasks Presents an insightful & thorough analysis of all identified issues and able to apply or relevant concept to the case Rationale: Questions/tasks requiring rationale were reasoned and supported & documented, drawing from relevant marketing concepts and theories. Questions requiring rationale were fully reasoned, supported, & documented, drawing from relevant marketing concepts & theories. Mechanics and Writing: Demonstrates clarity, conciseness, and correctness. Writing is free of grammar and spelling errors. No grammatical errors; Complete sentences are used. Proper formatting and citing are used.
