Business Data Analysis: The Ryanair LTD
Table of Contents
The overall market position
Competitive position
Expenditure forecast
Prices
Trend estimates and average seasonal components
Domestic sales
References
The overall market position
Ryanair LTD is one of the most competitive companies, offering the cheapest flights within Europe. Offering more than 500 destinations, the companys strong side is providing the possibility to travel freely for the middle-class population, and people below the middle-class level. In the confirmation of these words, the phrase by Martin McGuinness may be adduced: A regional press ad, in the Belfast Telegraph, for flight offers from Ryanair was headlined Low fares finally in Belfast!. The ad showed a photo of Sinn Fein officials Martin McGuinness and Gerry Adams being interviewed by correspondents. A speech bubble from Martin McGuinnesss mouth, stated: Ryanair fares are so low even the British army flew home&.
Competitive position
Ryanair always was Europes inventive low fares airline company and is still Europes main low fares transporter. In the year 2007 Ryanair will carry 50m passengers on 563 low fare routes across 26 European countries. The company has 23 European stands and by the end of March 2008 Ryanair will operate a fleet of 163 new Boeing 737-800 aircraft with solid arranges for a further 99 new aircraft, which will be delivered over the next 5 years. As for the social policy, Ryanair currently hires a team of 4,800 people, including over 25 different nationalities.
The new bases in Dusseldorf and Bristol are announced as the rapid expansion of the company continues across Europe. In March 2007 IATA confirmed that Ryanair has become the worlds largest global airline. In May company launched the worlds first free seat giveaway (including taxes and charges), offering 1 million passengers the possibility to seize flights for free.
Figure 1. Competitive position
Expenditure forecast
The official report by the company states, that £1.328 million will be available by the end of the current biennium than was projected at the end of the previous season. The amounts now forecast before the current law share from forecast balances are as follows.
Prices
As has been noted above, Ryanair offers the lowest prices in Europe for air transportation. The prices vary from £5 to £100 including the prices for packets of services.
Trend estimates and average seasonal components
AWUB
07.3.3 Transport services Air CP NSA
Not seasonally adjusted
Updated on 14/ 9/2007
AWUB
2000 Q1
1766
2000 Q2
2453
2000 Q3
3453
2000 Q4
2232
2001 Q1
1973
2001 Q2
2598
2001 Q3
3523
2001 Q4
2064
2002 Q1
2010
2002 Q2
2414
2002 Q3
3571
2002 Q4
2329
2003 Q1
2076
2003 Q2
2546
2003 Q3
3769
2003 Q4
2537
2004 Q1
2210
2004 Q2
2685
2004 Q3
4000
2004 Q4
2789
2005 Q1
2518
2005 Q2
2828
2005 Q3
4222
2005 Q4
2853
2006 Q1
2475
2006 Q2
3152
2006 Q3
4291
2006 Q4
2971
2007 Q1
2546
2007 Q2
3009
2007 Q3
3057
2007 Q3
4026
2007 Q4
4549
2008 Q1
3892
2008 Q2
3726
2008 Q3
4205
2008 Q4
4308
According to Stock Exchange forecasts, the levels of the Ryanair LTD grow, as now, the runup is 1.6%.
Domestic sales
It is rather unlikely, that increase in domestic sales would increase, as the company does not offer a wide range of domestic flights. It is more oriented to connect large European cities. Most probably, the sales stay at the same level, if not counting the seasonal booms.
As for the reliability of the forecast, it is necessary to mention, that the technique of generalization had been used, and the forecast is based on the notion, that Ryanair is a stable company, offering fare services, and fairly acting on the market of air transportations.
References
Holidays and travel, 2007. ASA Adjudication. Regional press, Dublin, Ireland
Ryanair LTD, 2007. History of Ryanair. Ryanair.com
Ryanair LTD, 2007. Route map. Ryanair.com
Ryanair LTD, 2007. Live Flight Information. Ryanair.com
Jeff Chu 2007 The $3 Flight. The Washington post. 2007
