Learning Goal: I’m working on a marketing project and need the explanation and answer to help me learn.
Create Your LinkedIn Account
After you have read the textbook chapter on LinkedIn and read the content in this module, watch the following video to help you get started with building your LinkedIn profile.
For this assignment, you will be signing up for a LinkedIn account (if you dont already have one), filling out your profile, and making connections. The goal is for you to have a strong LinkedIn profile that you can use to advance your education, career, and/or business.
Use the Building a Great Student Profile [THIS DECUMENT WILL BE IN THE ATTATCHMENT UNDER THE NAME (1)]. And LinkedIn Profile Checklist for College Student [THIS DECUMENT WILL BE IN THE ATTATCHMENT UNDER THE NAME (2)]. PDFs to help create or update your LinkedIn profile. Follow the steps below:
Set up a LinkedIn account with custom URL.
Make sure you set your visibility to Public.
Learn how to create a custom URL . Learn about best practices for choosing your URL .
5 points
Add a profile photo and a cover photo.
Profile photo should be a professional-looking headshot. Learn about best practices .
Learn about the cover photo .
5 points
Stand out with a keyword-rich headline that describes how you want to be known.
This should not say Student at CGCC or Server at ABC Restaurant.
5 points
Summary
This is like an online version of your elevator speech.
Write a brief summary describing your professional background and aspirations.
Get guidance and inspiration for student summaries .
<2000 characters, written in 1st person, engaging start/captivating hook, accomplishments listed, YOUR story is told clearly & concisely, includes at least 3 bullets, headers/sub-headers/graphics included, includes contact information
5 points.
Experience
List all the jobs, internships, and special projects you have had.
Include at least 2 sentences or 3 bullet points about each job.
10 points
Education
Add your education information.
Include institution name, degree/certificate, and graduation/completion date.
5 points
Skills & Expertise
Add at least 5 key skills.
5 points
Connections
Send at least 10 personalized connection requests and provide screenshot of the requests.
Join 1 group.
Follow 1 company, school, or influencer.
10 points
Recommendations
Ask for recommendations.
Get 5 extra credit points if you receive at least 1 recommendation.
Submit the link to your completed LinkedIn profile and required screenshots to Canvas.
Rubric
MKT 110 LinkedIn Account 2
MKT 110 LinkedIn Account 2
Criteria Ratings Pts
This criterion is linked to a Learning OutcomeProfessional Profile & Cover PhotoHeadshot, smile, eye contact, professional clothing, neutral background, clear image, appropriate size, only you are in the photo, recent
5 pts
Includes a professional profile & cover photo
3 pts
Include photos but doesn't meet professional requirements or is missing a photo
0 pts
Photo missing
5 pts
This criterion is linked to a Learning OutcomeSet up a LinkedIn account with custom URL and set visibility to public.
5 pts
Completed all 3 required Criteria
3 pts
2 of 3 Criteria met
2 pts
1 of 3 Criteria met
0 pts
Headline Criteria missing
5 pts
This criterion is linked to a Learning OutcomeSummary<2000 characters, written in 1st person, engaging start/captivating hook, accomplishments listed, YOUR story is told clearly & concisely, includes at least 3 bullets, headers/sub-headers/graphics included, includes contact information
5 pts
Includes all required Summary criteria
4.5 pts
Includes 7 of 8 required Summary criteria
4 pts
Includes 6 of 8 required Summary criteria
3 pts
Includes 5 of 8 required Summary criteria
2.5 pts
Includes 4 of 8 required Summary criteria
2 pts
Includes 3 of 8 required Summary criteria
1.5 pts
Includes 2 of 8 required Summary criteria
1 pts
Includes 1 of 8 required Summary criteria
0 pts
Summary missing
5 pts
This criterion is linked to a Learning OutcomeExperienceIncludes: at least 1 job, name of company, dates, a short description, and at least 3 bullet of accomplishments
10 pts
Includes all Experience criteria
8 pts
Includes 4 of 5 required Experience criteria
6 pts
Includes 3 of 5 required Experience criteria
4 pts
Includes 2 of 5 required Experience criteria
2 pts
Includes 1 of 5 required Experience criteria
0 pts
Experience missing
10 pts
This criterion is linked to a Learning OutcomeEducationIncludes: University/School name, Degree, Specialization, Expected date of graduation, Courses taken
5 pts
Includes all Education criteria
4 pts
Includes 4 of 5 Education criteria
3 pts
Includes 3 of 5 Education criteria
2 pts
Includes 2 of 5 Education criteria
1 pts
Included 1 of 5 Education criteria
0 pts
Education missing
5 pts
This criterion is linked to a Learning OutcomeSkills
5 pts
Includes at least 5 skills
4 pts
4 skills listed
3 pts
3 Skills listed
2 pts
2 skills listed
1 pts
1 skill listed
0 pts
Skills missing
5 pts
This criterion is linked to a Learning OutcomeConnectionsSend at least 10 personalized connection requests and provide screenshot of the requests.
Join 1 group.
Follow 1 company, school, or influencer.
10 pts
Met all criteria
9 pts
Met most of the criteria
7 pts
Met some of the criteria
5 pts
Barely met the criteria
0 pts
Endorsement missing
10 pts
This criterion is linked to a Learning OutcomeHeadlineWrote a custom headline that does not say "Student at CGCC" or the most recent job title.
5 pts
Full Marks
0 pts
No Marks
5 pts
Total Points: 50
