Conduct Research for the Winnipeg Jets Hockey Team that will include : Part 1: M
Conduct Research for the Winnipeg Jets Hockey Team that will include : Part 1: Marketing Research Proposal – Part 2: Questionnaire Design – Part 3: Social Media Analysis – Part 4: Report and Presentation – Part 5: Peer Evaluation The goal is to develop one major marketing question and answer the question using both secondary and primary research. Examples of suitable marketing questions are: o What is the demographic and psychographic profile of the products target market o What are the brand preferences within a product class? How effective is one or more of the products marketing mix variables for the intended target market? o How is a particular brand positioned in the marketplace? o How have the sales of a particular product trended? Where do they expect to trend in the future? o What product enhancements would the target market like to see?
