Introduction APA 7th Ed
This week, you will submit your final Consumer Brand MarIntroduction APA 7th Ed
This week, you will submit your final Consumer Brand Marketing Plan.
Assignment Instructions
Your will review your consumer brand which was approved in Week Three. Following the template provided, fill out this document by using fact-based Marketing theory as well as demonstrating your creative ideas for the future of this brand.
As a reminder, your presentation is due Wednesday by 11:59 PM ET of Week 8 (next week).
Submission
Use the template provided. Your plan should include at least ten authored resources; three of these should be from peer-reviewed marketing journals. Make sure you check your work and correct any spelling or grammatical errors. Use the Excelsior Library resources to properly cite your work and find resources.
Authored Sources
Remember that an authored source is one that has a humans name associated with it (first and last). Videos, blogs, tweets, slideshares, wikis, interviews, podcasts, Linked-in, or other social media sites, encyclopedias, or dictionaries are not allowed use an authored scholarly reference that has an authors first and last name.
Professional Communication
The assignment is presented in a professional tone and format and organized in ways that facilitate viewer understanding. The text has been proofread and checked for grammar and punctuation. Any sources are cited appropriately using APA guidelines. Your name and course number are included in the presentation.
Depth of Analysis
The presentation applies concepts and theories found in the module and additional sources, as appropriate, displays evidence of critical thinking, and is organized in a logical way.
Evaluation
This proposal contributes to the completion of your final project and is graded for contribution. Carefully review the requirements for each portion of your final project and review the project introduction and weekly assignments for additional information.
This assignment uses Turnitin.
Your final project is worth 35% of your final grade; this assignment is worth 15%.
This assignment is due for grading by Sunday 11:59 PM ET. Please review the rubric to ensure the criteria are met.
