Which sociocultural factors have informed McDonalds global expansion?
Read the Chapter Case Study McDonald- A Global Giant from Chapter 8 Global Marketing Page: 257 given in your textbook Marketing (7th Edition) by Dhruv. Grewal and Michael. Levy (2020) and answer the following Questions:
Assignment Question(s):
Which sociocultural factors have informed McDonalds global expansion? Explain.
Describe some of the global distribution strategies that McDonalds uses or might consider using to spread through-out the world.
Explain McDonalds global marketing strategy. Compare McDonalds strategy in the U.S. (http://www.mcdonalds.com/us/en/home.html)to McDonalds strategy in KSA (https://www.mcdonalds.com/sa/en-sa/riyadh/full-menu.html/)
Guidelines for the assignment:
Times New Roman (size 12, double-spaced)
Ensure that you follow the APA style in your project and references.
The answer to each question must not be less than 100 words
Plagiarism is forbidden
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