Part 1 – Research
1 – Take the time to review their most recent financial sPart 1 – Research
<1 - Take the time to review their most recent financial statements. These can be found in Yahoo Finance, Edgar, your company's website, etc. When reviewing, I would focus on the income statement, balance, sheet, and statement of cash flows. For further clarifiaction on certain items, please review the footnotes, and I would strongly recommend reviewing their MD&A (Management Discussion and Analysis). All public companies need to prepare this write up as a part of their submission to the SEC.
<2 - Review the current business media (Forbes, Fortune, Motely Fool, etc) and read a few of the recent articles about your company.
<3 - Check our your company's website. How do they make their money? Anything interesting in their press releases? Any interesting initiatives?
<3 - Start to form a picture in your mind as to what is going on in this company. You have seen their financials, read a few articles and reviewed their web page. Can you draw any parallels between these? Can you tell a story of your company?
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