Please make sure that you understand the instructions.. Please I need this by ThPlease make sure that you understand the instructions.. Please I need this by Thursday
THE TEMPLATE IS ATTACHED
OBJECTIVE
Identify and analyze a company within the entertainment and media industries that went out of business
Conduct research using the library databases EBSCOHost and Nexis Uni
Research a company dossier
OVERVIEW
In recent decades advances in information and technology, as well as changes in consumer behavior, have posed serious challenges to traditional business models in the entertainment and media industries. History has shown us that when companies fail to adapt and to find new, sustainable business models, the death of their business is inevitable. As weve learned this week, this is a business concept known as Adapt or Die.
For our first assignment, youll research an entertainment or media company that went out of business due to its failure to innovate. As an emerging industry leader, think about how their missteps can help inform the decisions you make and risks you take as you grow in your career.
Week 1s Lesson module provides resources to help you complete this assignment.
INSTRUCTIONS
Fill out the template (found under Downloads below) about a company that went out of business in the last 10 years.
Part I: Identify & Analyze
On the template provided, answer the following questions:
Name of the business that went out of business (Must specifically be within a sector of the entertainment and media industries)
Insert an image that represents the company (This can be a logo, photo of the companys storefront, or product that the company produced)
What year did the company go out of business/file for bankruptcy?
What were the companys revenue streams at the time? (3-5 maximum sentences)
Using the Nexi Uni database, find the “company dossier” for the business and take a screenshot of their last recorded Annual Revenue figure.
In 250-500 maximum words, based on your research and critical analysis, explain the missteps and reason(s) why the company went out of business.
In 250-500 maximum words, based on your research and critical analysis, what lessons can be learned from the failure of this business? What do you think they could/should have done differently?
Part II Research & References
Provide 4 references that support the answers you provided in Part I. Keep in mind that Wikipedia is not considered a credible source. Using Wikipedia for even 1 resource, will result in a “Poor” grade for the research portion of your grade.
Reminder: Week 1s Lesson module to help you successfully complete this assignment. Make sure you read and watch all the materials and resources provided.
