For Milestone One, select and submit a product category and product brands. Firs
For Milestone One, select and submit a product category and product brands. First, identify the product category to be evaluated. Once the product category is selected and described, identify which determinant attributes most affect product selection by a consumer and provide a description for each. Explain which features and benefits are most important to the consumer when making a decision about this type of product. Then explain the product brands that will be evaluated within each product category (select at least 3, but no more than 5). < < You can develop a survey to determine the attributes, but in many cases you can make an informed judgment about them. For this exercise, you should consult with your classmates in the Final Project discussion topic to select the determinant attributes for your survey of your chosen product. Of course, you can disagree with the group and use different determinant attributes. < < Not every attribute is equally important. A consumer might consider one more important than another. In the mathematical model, e represents the evaluation of how important the attribute is, based on a scale of +3 (very important) to -3 (less important). < < Specifically, the following critical elements must be addressed: < < Product Category: Identify and describe the product category to be evaluated. Cite your sources. < Determinant Attributes: Describe the top six determinant attributes that most affect product selection by a consumer, including the features and benefits most important to the consumer when making a decision about this type of product. Cite your sources. < Product Brands: Explain the product brands that will be evaluated within each product category. Include appropriate details of the brands. Cite your sources.
