Marketing Analytics
Academic Year 2022-23
Spring Semester
— Coursework Guideline —
One 2,000 word individual coursework (100%) – Electronic submission via Moodle.
Deadline Date for Submission of Coursework: 3rd May 2023.
Task
You are a marketing analyst in a marketing consulting firm. Recently, Google
Merchandise Store approached your company, seeking to understand its visitors and
improve its performance. Google Merchandise Store gives you access to their website
data via Google Analytics. Your company also collected the tweets mentioning Google
Merchandise Store.
Based on the resources available, please deliver a report to 1) help Google
Merchandise Store understand its visitors and its performance in 2022, and 2) give
recommendations to Google Merchandise Store to improve its future performance.
Client Information
Google Merchandise Store is an e-commerce site that sells Google-branded
merchandise. Please note that it is different from the Google Store.
Website: https://www.googlemerchandisestore.com
Word Limit and Formatting
Maximum 2,000 words, excluding executive summary, tables, figures, references and
appendix.
2 2 March 2023
Marking Rubric (100%)
1. Analysis & insight (40%)
2. Data visualisation & exhibits (10%)
3. Marketing solutions, recommendations (35%)
4. Writing/text quality (5%)
5. Use of literature/ research (10%)
3 2 March 2023
Instruction for Accessing Google Analytics
Note: Google Merchandise Store’s Twitter data is available on the Moodle page.
You need to create a Google Analytics account to access Google Merchandise Store’s
analytics data. To do so:
Please note that a Google Analytics account will be created in association with
the Google account you use. Therefore, you are recommended to create a non_x005f personal Google account for the use of this module.
If you already have a Google account, click the link and log in using your
Google account.
If you do not have a Google account, create a Google account, and then click
the link and log in.
Then browse down the web page, click this link:
Note: Your report should NOT be just a sets of Google Analytics’ screenshots!
