Write my research paper
Recap: Why Coca-Cola Introduced New Coke in 1985The New Coke StrategyCoca-Colas management believed that the introduction of New Coke would completely destroy Pepsis competitive strategy. In fact, Pepsis own management initially believed that this was a masterstroke by Coke.Firstly, the New Coke product was to be positioned as new, exciting, modern and young; directly confronting the Pepsi Generation campaign and stealing Pepsis market positioning.Secondly, the New Coke product tasted better which would stop the Pepsi Challenge taste-test advertising. In fact, Coke had plans to run their own taste-tests and run their own TV commercials in order to win back lost customers.Therefore, you can see why Cokes management was so confident, as they believed that they had boxed Pepsi into a corner and destroyed their competitive strategy, as highlighted in the following perceptual map.Alternative Product Options to ConsiderYou need to consider whether if and how Coca-Cola should launch a new product or whether there are better non-product solutions to their competitive battle with Pepsi.Here are the different approaches to a new product to consider.A. Develop a NEW productB. Do NOT develop a new productC. Do nothing differentQuestions:Purchase the answer to view it
©Copyright 2000-2018. All Rights Reserved. TermPaperChampions.com: The most reliable provider of custom academic papers. Our writers are here to help you complete papers from all disciplines and academic levels . You can always trust us to deliver.
