DDES3200 Assessment Brief 1 Design Statement COURSE CODE: DDES3200 | COURSE NAME: Design History and Theory 4 | Modified on: Monday, 24 May 2021 Summary of Information Title: Design Statement — Into the World Weighting: 40% Assessment type: Project Word Count: 500 words (excluding references) Group work: No Submission requirements: Electronic: PDF document (3 pages in total) Where to complete: Moodle Due: Week 4 9am on the day of your tutorial Assessment Description In this task you will produce a public facing design statement to introduce you and your practice to the wider world. Your statement should focus on the key historical and theoretical references in Design that have been formative in your learning and in the making of your own professional values, philosophy, and style. In your statement, you will demonstrate an advanced understanding of professional contexts and career pathways in the expanded field of Design by pitching your ‘statement’ to a specific audience with whom you wish to engage. Your written statement will be supported by a visual moodboard that will demonstrate your creative research process and key visual references that are relevant to you. In tutorials, including one dedicated to help you develop this assessment, you will have the opportunity to discuss in detail the quality and quantity of references and how to consolidate them in your design statement. How to complete the assessment Step 1: Reflecting on discussions held in tutorials and assessment workshop, you will identify your key historical and theoretical references in Design and integrate these references with your own words. These references can be associated with stylistic movements, political positions, economic premises, specific designers or collectives, cultural values and forms, among others. They can be historical and/or theoretical, but these references need to reflect who you are becoming professionally. Step 2: Researching into these references with the aid of the course’s reading lists, lectures and tutorials (as well as past course material), you will select evidence—these can be quotes, images, designers, concepts, symbols, etc.—that you will integrate and consolidate in your statement. You will research into visual references for an COURSE CODE: DDES3200 | COURSE NAME: Design History and Theory 4 | Modified on: Monday, 24 May 2021 2 accompanying moodboard that will help you communicate your statement in a processual, persuasive and holistic manner. Step 3: When writing your 500-word statement, it will be essential to consider who is your intended audience by identifying the professional contexts and career pathways in the expanded field of Design with whom you’d like to engage. Your audience can be a future employer or a collaborator (but not your tutor!). For example: Are you interested in working or contributing to design museums and galleries If so, your intended audience can be professionals working in the heritage sector, in public or private institutions. In your assignment, you will pitch your design statement to that sector by making further references to the field. Another example: Are you interested in developing design writing to support your studio practice If so, your intended audience in this task can be magazine and website editors or book publishers. Step 4: Your submission will consist of a combined PDF with three pages each containing: 1) your details (name, course, zID) and written statement; 2) a moodboard showing your creative research process and key visual references; 3) a list with all references, including images used in the moodboard. Submission Requirements: Your assignment must be saved as a single PDF file consisting of 3 pages up to 20 MB with readable text. Your assignment should be formatted as a coherent text with paragraphs, subheadings and a reference list at the end. A reference list with all sources—written and visual—used in your research and in-text citations should be formatted in the APA referencing style. Prior to submission, you will undertake a number of in-class activities including Assessment 1 workshop in week 3 to support your assignment. Please note that although Moodle indicates that due date is Monday you should submit your assignment by 9am on the day of your tutorial in week 4. Late submission is allowed but it incurs penalty – see the Course Outline for details. Once the file is submitted to Moodle you cannot change it or replace it with another file. Assessment Criteria: Criteria & Weighting Fail (<50) Pass (50-64) Credit (65-74) Distinction (75-84) High Distinction (85-100) Applied research (30%) Applies to research into the key historical and theoretical references in Design, including visual references in the moodboard There is little or no evidence of research into historical and/or theoretical references, or a significant amount of required information is missing. There is some evidence of research into historical and/or theoretical references. The information retrieved through research is relevant to the statement but limited. There is broad evidence of research into historical and/or theoretical references. The information retrieved through research is relevant to the statement and supports a good understanding of the professional position taken. There is substantial evidence of careful and in- depth research into historical and/or theoretical references. The information retrieved through research enriches the statement and supports a greater understanding of the professional position taken. There is extensive evidence of thorough and rigorous research into historical and/or theoretical references. The information retrieved through research significantly enriches the statement and supports a full understanding of COURSE CODE: DDES3200 | COURSE NAME: Design History and Theory 4 | Modified on: Monday, 24 May 2021 3 Criteria & Weighting Fail (<50) Pass (50-64) Credit (65-74) Distinction (75-84) High Distinction (85-100) the professional position taken. Critical interpretation & consolidation of references (30%) Applies to reflection on the references and how they are consolidated in the statement, including the moodboard The statement and moodboard present limited or no reflection and do not consolidate the student’s professional position and the historical and theoretical references used. The statement and moodboard demonstrate some reflection and consolidation of the student’s professional position and the historical and theoretical references used. The statement and moodboard demonstrate a considered reflection and consolidation of the student’s professional position and the historical and theoretical references used. The statement and moodboard demonstrate a well-defined reflection and consolidation of the student’s professional position and the historical and theoretical references used. The statement and moodboard demonstrate a unique and distinctive reflection and consolidation of the student’s professional position and the historical and theoretical references used. Communication and audience engagement (40%) Applies to how professional values, philosophy and style are communicated to an intended professional audience, and also to the quality of the writing. Professional values, philosophy and style are not or poorly communicated. No intended professional audience can be identified. The quality of the writing is poor. Professional values, philosophy and style are communicated in limited ways. An intended professional audience can only partially be identified and/or engaged. The quality of the writing is satisfactory. Professional values, philosophy and style are well communicated in clear ways. An intended professional audience can be clearly identified and is adequately engaged. The writing is competently delivered. Professional values, philosophy and style are very well and persuasively communicated. An intended professional audience can be clearly identified and is engaged in unique ways. The writing is well- structured and cogent. Professional values, philosophy and style are expertly and convincingly communicated. The identification of a professional audience is sophisticated. The audience is engaged in perceptive ways. The writing is creative and authoritative. Course Learning Outcomes addressed in this task: 1. Consolidate refined and effective communication skills to engage with diverse design cultures and discourses 2. Demonstrate an advanced understanding of professional contexts and career pathways in the expanded field of design. How you will receive feedback for this task: Delivered electronically within 2 weeks of the submission date COURSE CODE: DDES3200 | COURSE NAME: Design History and Theory 4 | Modified on: Monday, 24 May 2021 4
