DECO7140: INTERFACE EVALUATION RUBRIC 20% of final grade Due: 8 April 2022, 1pm CRITERIA FAIL PASS CREDIT DISTINCTION HIGH DISTINCTION CRITICAL EVALUATION USING NIELSEN’S TEN USABILITY HEURISTICS Screenshots of the interface Weighting x 3 Minimal or no critical evaluation of the website using the usability heuristics. Insufficient explanation. The student has no or limited understanding of the underlying concepts. Adequate level of critical evaluation using the usability heuristics. The submission demonstrates at least a basic understanding of the underlying concepts. Appropriate level of critical evaluation. The submission demonstrates a sound understanding of most of the underlying concepts Good level of critical evaluation. The student has demonstrated a clear level of understanding of most of the underlying concepts. Excellent level of critical and insightful evaluation. The student has demonstrated a high level of understanding of all of the underlying concepts. INTRODUCTION, CONCLUSION & AREAS OF IMPROVEMENT References (optional) Weighting x 1 No introduction and/or conclusion. Limited awareness of audience or purpose of the website. Paragraphs lack development and coherence. Adequate awareness of audience or purpose of the website. Basic introduction and conclusions and adequate suggestions for future improvements are provided. Appropriate awareness of audience or purpose of the website. Sound introduction and conclusions and appropriate suggestions for future improvements are provided. Good awareness of audience or purpose of the website. Clear introduction and conclusions and good suggestions for future improvements are provided. Excellent awareness of audience or purpose of the website. Insightful introduction and conclusions and insightful suggestions for future improvements are provided. PRESENTATION Weighting x 1 Incorrect and/or ineffective language. Poor presentation of the report, and/or structure. The submission demonstrates a limited of flow of concepts, and use of images/ text/materials. Adequate use of language, structure and style, with some errors. The submission demonstrates a basic flow of concepts, and use of images/ text/materials. Appropriate use of language, structure and style. The submission demonstrates a sound flow of concepts, and use of images/ text/materials. Good use of language, structure and style. The submission demonstrates a clear flow of concepts, and use of images/ text/materials. Excellent level of clarity in style and structure, and effective communication throughout. The submission demonstrates a coherent flow of concepts, and use of images/ text/materials.