English & Academic Skills for Business (EAP105) 2022-2023, Year 2, Semester 1
Xi’an Jiaotong-Liverpool University English Language Centre
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EAP105 Writing Coursework Tasksheet
Task
You are going to write an evaluation report for your own business proposition, using one of the
business analysis models learned in Semester 1.
The purpose of your study is to:
1.
Make a business proposition.
2.
Evaluate your proposition using 1 of the 3 business analysis models given.
3.
Find solutions to issues identified after your evaluation.
Due Date: 09am on Friday, 01 December 2023 (Week 11).
Core Task Requirements
*
To achieve the Core Task Requirements*, you
must
:
Make a business proposition;
Evaluate your proposition using
one (
1)
of the three (3) studied business analysis models
given (PEST, SWOT or STP). In this case, you are
not allowed
to use your own business
analysis model.
Write approximately
1,300 words
(+/-10%, excluding reference list and appendices).
Include a
minimum of six (6) sources
, at least
four (
4)
of which
must be
academic**.
*All core task requirements must be fulfilled. Failure to fulfill any of the core task requirements will
result in a mark deduction from the final assessment grade (see section on academic integrity and
late penalties, below).
**Academic = peer-reviewed journal article (or textbook) with referencing, written by an author
who is a recognized expert in this field (e.g., university professor) (NOTE: Unpublished PhD
dissertations must
NOT
be used as sources for this writing coursework).
Assessment Details
Assessment Type: Individual
Learning Outcomes assessed: B, D, E
Percentage of Module Mark: 30%
ˋ
English & Academic Skills for Business (EAP105) 2022-2023, Year 2, Semester 1
Xi’an Jiaotong-Liverpool University English Language Centre
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Formatting Requirements
File Type: MS Word. Doc or .docx
File Name: EAP105_WCW_Name_ID number
Font Type: Arial/Calibri/Tahoma
Font Size: 12 points
Line Spacing: 1.5
Further Details
Procedure
Step 1
A range of academic sources will be provided for you on the three (3) business industries
(Food
& Beverages, the Health Industry and AI)
that are covered in the Semester 1 curriculum for
EAP105. You will have to decide and choose an industry for your business proposition from these
three (3)
industry options
ONLY. You are not allowed to choose a different industry.
In
addition, you may choose to use the sources provided to you or you may search for sources you
wish to use in your WCW yourself. You are expected to use
at least four (4) academic
sources from a minimum total of six (6) sources
.
Step 2
Once you have chosen an industry and academic sources, you will have to draft and submit a
first draft of your business proposition. The first draft of your business proposition should contain
background information and an outline of the business proposition in your chosen industry, and
should be submitted to your lecturer for approval by the given deadline. You should include a
review of the business background outlining the current situation and issue which led you to
your business proposition
in the introduction of your business proposition. Your lecturer will
confirm whether your business proposition is acceptable so that you may proceed to the next
stage of writing regarding your WCW. The deadline for submission of the first draft is
0
9am on
Friday, 20 October 2023
(Week 5)
.
English & Academic Skills for Business (EAP105) 2022-2023, Year 2, Semester 1
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Step 3
You will then choose a business analysis model that you want to apply in the analysis of your
business proposition. After doing so, evaluate your business proposition using the chosen
business analysis model. In your evaluation, you should identify issues with your current
business proposition, find solutions to the issues, refine your business proposition, and make
recommendations.
Marking and feedback
You will be required to submit your
First Draft
by
09am on Monday, 20 October
2023 (Week 5)
. Your lecturer will provide general comments and feedback on your
First Draft in Week 7.
You will then be required to submit a complete version of your business proposition (
Second Draft)
by
0
9am on Monday, 13 November 2023 (Week 9)
. Individual
tutorials will be held and feedback will be provided by your lecturers in
Week 10
.
The
Final Draft
must
be submitted by
0
9am on Friday, 1
st
December 2023
(Week 11).
It will be assessed based on a WCW Marking Descriptor similar to the one
contained at the end of this tasksheet.
Advice
You may need to do some marketing and/or business research before you decide on
your own business proposition.
You will need to have discussions with your lecturer in order to decide on your business
proposition.
You will need to attend all classes in order to understand the business analysis models
before you decide on the analysis model you are going to apply in the evaluation
portion of your business proposition.
You need to understand what is considered an
“academic source”
as this is relevant to
the Core Task Requirements that you must meet.
You must follow the XJTLU Harvard Referencing Guide on Learning Mall in order to
learn how to format in-text citations and end-of-text references.
English & Academic Skills for Business (EAP105) 2022-2023, Year 2, Semester 1
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Academic Integrity and Late Penalties
Academic Integrity and Late Penalties
Your submission will be subjected to academic integrity scrutiny, including Turnitin, for
plagiarism, collusion, copying and acts of work-commissioning from third parties.
Late submissions will result in a penalty of
-5 marks
for
each working day
that the
submission is late. Submissions received more than
five (5)
working days after the
deadline will receive a mark of
zero (0)
.
Kindly see the WCW Marking Descriptor at the end of this tasksheet for further
information regarding academic integrity and late penalties.
1 intermentsInvestigate
2 prog raised
3 intervene
4 dmman
5 dmt reduced
6 Nesn establish
7 fluctuate
8 proposed
English & Academic Skills for Business (EAP105) 2022-2023, Year 2, Semester 1
Xi’an Jiaotong-Liverpool University English Language Centre
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Task 1
Task 2
Organisation
Vocabulary
Grammar
12.
5
All ideas are well-developed, logical
and critical thinking is demonstrated
with insight. All sources are well
integrated and provide strong
support for ideas/arguments.
Evaluation of business
proposition is detailed with
adept use of the business
analysis model. Sound
recommendations are made.
Paraphrasing and source
integration are sophisticated.
25
C2
Any instances of over-, under-, or misuse
of cohesive features occur only as slips.
There are no errors with
connotation
. Other errors occur only as
slips.
Wording is efficient. Rare errors or awkward
wording occur only as slips.
10
Most ideas are well-developed.
Sources are relevant and
accurately conveyed and
successfully integrated
.
Evaluation of business proposition is
made with detailed reference to the
business analysis model.
Paraphrasing is successful.
Source integration techniques
are used flexibly.
20
C1+
There is strong cohesion between intro,
topic sentences, and conclusion, and
within and between paragraphs. Uses a
wide range of cohesive features, and
instances of over-, under-, or misuse are
rare and minor.
Uses a wide range of lexis
with some
precision.
The vast majority of
sentences are error free
, and any
errors with lexis and academic style are
minor.
The vast majority of sentences are
error free
, and any errors are minor.
Wording is only occasionally awkward.
7.5
Ideas are adequately developed
and logical,
but there may be
occasional lack of clarity. Most source
material is relevant and accurately
conveyed. Evaluation of business
proposition is made in relation to the
business analysis model but
evaluation somewhat lacks detail
and/or depth in places.
Paraphrasing is largely
successful.
15
C1
Uses a range of cohesive features. Over-,
under-, or misuse is rare and minor.
There may be cohesive links between
paragraphs.
Lexical range is wide
, allowing for
frequent reformulation as appropriate.
Most sentences are error free.
Uses a wide range of complex
structures.
Most sentences are error
free,
although sometimes awkward. Errors
are minor.
5
Most ideas are clear, adequately and
logically developed. Most source
material is accurately conveyed, but
its relevance to the business
proposition is somewhat weak.
The
business proposition is
evaluated with the application
of a business analysis model,
but the evaluation is somewhat
superficial.
Paraphrasing is somewhat
successful.
Source vocabulary
may be overused / repeated.
10
B2+
There is cohesion between intro,
topic sentences, and conclusion
.
Uses a range of cohesive features with
some over-, under-, or misuse, but
errors do not reduce clarity
.
Lexical range is wide enough to allow
some reformulation as appropriate. Errors
with lexis and academic style may be
frequent but
do not reduce clarity
.
Range of complex structures allows for a
variety of sentence lengths. Errors and
awkward wording may be frequent but
do
not reduce clarity
. Basic errors are rare.
English & Academic Skills for Business (EAP105) 2022-2023, Year 2, Semester 1
Xi’an Jiaotong-Liverpool University English Language Centre
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2.5
Many ideas are unclear, or
inadequately or illogically developed.
It is evident that source material is
lacking some relevance and/or is
inaccurately conveyed.
A business
analysis model may not be
applied in the evaluation of the
business proposition or the
proposition is not evaluated.
One or more Core
Requirements are missing.
Paraphrasing is attempted but is
simple and repetitive. Errors may
cause difficulty for the reader.
No more than 50 words are
quoted.
5
B2
Cohesion between intro, topic sentences,
and conclusion is weak.
Paragraphs
have clear central topics, and ideas
are coherently arranged
. Uses a
range of cohesive features but with some
over-, under-, or misuse.
Lexical range includes topic-specific
lexis
. Errors with lexis and academic style
are frequent, but rarely reduce clarity.
Range of complex structures is wide enough
to avoid frequent repetition. Errors and
awkward wording are frequent, but rarely
reduce clarity. There are only occasional
basic errors.
0
Two or more Core
Requirements are missing.
Paraphrasing is absent/missing.
An excess of 50 words are
quoted.
0
There is a thesis statement.
Intro
and conclusion are present but may be
minimal and/or lack coherence. Some
paragraphs do not have clear central
topics, and/or not all ideas are
coherently arranged. Cohesive features
lack range and are often over-, under-, or
misused.
Lexical range is adequate for academic
tasks. Error density is high, and/or errors
sometimes reduce clarity.
Range of complex structures is limited,
and/or there are some basic errors, and/or
errors sometimes reduce clarity.
Point Deductions
:
Off-topic response: 100 points
Under word limit: 5 points
Over word limit: 5 points for each 10% over (10% = 130 words)
Academic Integrity Penalties:
AI A – citations/reference list errors: 5 points
AI B – small amount of source material uncited/unacknowledged: 10 points
AI C – extensive amount of source material uncited/unacknowledged: 100 points
Late Penalties
:
5% per working day up to a total of 25%
Work submitted more than 5 working days
late will receive a score of 0%.
