Based on the materials, discuss the following questions and submit your work.
What was the Starbucks CEOs vision?
How would you describe Starbucks service strategies in terms of their (1) service product, (2) service environment, and (3) service delivery system? Also discuss how those strategies help Starbucks grow and maintain one of the most successful hospitality companies.
How is experience different from service?
What do you think about Pine and Gilmores suggestions to create experiences in the article? Evaluate the strategies and tactics suggested in the article.
Joe Pine and The Experience Economy (youtube.com)
Starbucks CEO Talks Business (youtube.com)
