Case Study: How Bob Iger Unchained Disney

This is an in-depth analysis of the Business Week article How Bob Iger Unchained Disney from an organizational behavior perspective. Please answer the following questions: 1. What are Eisner’s and Iger’s primary influence tactics in this case? Which man would do a better job of influencing and persuading you, if you worked for Disney? 2. Relative to running Disney, how does Iger’s power base differ from Eisner’s? What are the organizational implications of this difference? 3. What steps has Iger taken to create a culture of empowerment at Disney? 4. How do you score Iger on delegation? Explain. 5. Which management style. Eisner’s or Iger’s, would tend to prompt more political behavior at Disney? Explain. The article can be found at: http://www.businessweek.com/magazine/content/07_06/b4020085.htm?chan=careers_managing+your+company+page_change+management The textbook used in the course is: Kreitner, R., Kinicki, A., et al. (2008). Organizational Behavior. New York: McGraw-Hill Irwin.