THE UNIVERSITY OF HONG KONG HKU BUSINESS SCHOOL 2020 – 2021 (SEMESTER 1) ONLINE FINAL EXAMINATION IIMT2601 Management Information Systems Instructors Dr. Chao Ding (Subclass A, B & C) Dr. Eric Chin (Subclass D) Dr. C. K. Lok (Subclass E) Date and Time 9:30 am – 11:30 am, 16 Dec 2020 Hong Kong Local Time Notes 1. Examination paper consists of 2 pages including this cover page 2. There are FOUR questions with a total mark of 25 points Requirements 1. Type your answers in a single Word document 2. Type your University ID in the first line of the Word document. DO NOT type your name in the document 3. Indicate each answer’s number of words. See an example below: UID: 12345678 Answer 1: XXXXXXXXXXXXXXXXXX Number of words: 120 4. Name your Word document by your University ID 5. Submit your Word document from 11:30 to 11:45 am, 16 Dec 2020 (Hong Kong Local Time). A total of three attempts are permitted 2 IMPORTANT NOTE: NOVELTY IS A PLUS FOR EVERY QUESTION 1. Name ONE online service that you are currently using, which has a subscription- based revenue model. List FOUR possible reasons why you may NOT continue to pay to enjoy the service. (4 points, limit your answer to 150 words) 2. Name ONE social media platform on which you are active. Articulate FIVE features that contribute to the switching cost/“stickiness” of that platform. Explain why TWO of those features may decrease in effectiveness in the future. (8 points, limit your answer to 200 words) 3. AR/VR applications such as games and design are gaining popularity due to its rich features and interactive nature. However, it also has limits, either for individual users or businesses. List FIVE potential problems or concerns of AR/VR applications. (5 points, limit your answer to 150 words) 4. Business Analytics has been widely used in retail, marketing, financial sector, human resources, etc. Tremendous amount of data is being analyzed every day to help businesses make better and wiser decisions. Your task is to think of a way to make use of data and help with the promotion of HKU on the global stage. Specify what kind of data you need to analyze and what kind of creative decisions you could make based on the analysis. (8 points, limit your answer to 200 words) IMPORTANT NOTE: NOVELTY IS A PLUS FOR EVERY QUESTION END OF EXAMINATION
