商业|Department of Communication and Media Communication and Media Research I COMM207 (15 credits) Semester 1 2023-2024

Department of Communication and Media
Communication and Media Research I
COMM207 (15 credits)
Semester 1 2023-2024
NOTE: THIS MODULE STARTS IN WEEK 2
NOTE: THIS MODULE HAS A HIGH NUMBER OF STUDENTS AND TEACHING STAFF. TO ACCOMMODATE THIS, SEMINAR TIMES AND ROOMS CHANGE AT 3 POINTS IN THE SEMESTER – DOUBLE CHECK YOUR TIMETABLE EACH WEEK.
EACH WEEK IS ALSO PRESENTED IN THE TIMETABLE SECTION OF THIS GUIDE
Contents
Contents 2
Teaching staff 4
Academics 4
Researchers 4
Lectures and Workshops 1
Week 2 1
Week 3 2
Week 4 3
Week 5 4
Week 6 5
Week 7 6
Week 8 7
Week 9 8
Week 10 9
Week 11 10
Week 12 11
Assessment 1
Class test 1
Essay 1
Assessment clinic 1
Canvas webpage 1
Module Description 2
Module Aims 2
Learning Outcomes 2
Skills 2
Teaching and Learning Strategies 3
Lectures/workshops 3
Assessment 3
Assignment 1 – Class test 4
Assignment 2 – Essay – To be submitted by 2pm on 11th January 2024 (Thursday) on Canvas 4
Outline Syllabus 6
Reading 7
Recommended texts 7
Other useful and highly recommended texts 8
Lecture/Workshop Outline 9
Week 2: Introduction to the module and academic research (Prof. Simeon Yates) 9
Key readings: 9
Further reading: 9
Week 3: The research process: Research design and the essential elements of a research project, primary vs. secondary research (Prof. Simeon Yates) 9
Key readings 10
Further reading 10
Week 4: Interviews (Dr Wallis Motta) 11
Key readings 11
Further reading 11
Week 5: Focus groups (Dr. Wallis Motta) 11
Key readings 11
Further reading 11
Week 6: Qualitative data analysis (Dr. Wallis Motta) 12
Key readings 12
Week 7: Questionnaires and surveys (Professor Simeon Yates) 12
Key readings 12
Further reading 12
Week 8: Quantitative data analysis (Professor Simeon Yates) 12
Key readings 13
Week 9: Literature reviews and ethics (Dr Cat Mahoney) 13
Key readings 13
Further reading 13
Week 10: Class test, introduction to assignment 2 – and workshop on deigning a study (Dr Cat Mahoney (with Prof Yates and Dr Motta for class test)) 14
Week 11: Argumentation and critique – how arguments are built and how we can critique the work of others (Dr Cat Mahoney) 14
Key readings 14
Further reading 15
Week 12 (c/ 12 December 2022): Assessment drop-in clinic (All staff) 15
Policies 15
Academic Integrity and Plagiarism 15
Key points on plagiarism and academic integrity 16
Reproduction of work (self-plagiarism) 16
Penalties for late submission of assessed work 16
Penalties for going over word limits 17
Extenuating Circumstances 17
Exemption from Late Penalties 17
English language support 18
Teaching Support Plans for Disability 18
Student Welfare and Support 18
Feedback 18