Essay | MKTG7513 Marketing for Social Change

Background research on the social issue/problem: There will be a large amount of existing information for you to draw on to demonstrate knowledge about the issue and problem that is the focus of your project. What is the problem How bad is it What contributes to the problem How do you know This background description may include scientific or other sources of data, as well as credible news sources useful to identifying public opinion and concerns about the issue you are researching.