Word count: Students should not exceed more than 2500 words for this paper.
INSTRUCTIONS TO CANDIDATES:
1. Answer BOTH questions. ALL questions carry EQUAL marks.
2. Paste any required diagrams and graphs for your answers directly onto
the answer sheet using software or uploaded photos.
3. A template cover sheet has been provided on the KEATS page, you
should complete and type your answers below, or attach to the front
of your submission. Make sure you clearly indicate the questions you
are answering (e.g. Section A, Question 1).
4. If you have a PAA cover sheet, you should include this in addition to
your submission.
5. Save your work regularly, at least every 15 minutes.
6. Only calculators from the Casio Fx-83 or Fx-85 ranges are permitted.
ONLINE SUBMISSION INSTRUCTIONS:
1. You should submit your work via the Turnitin submission link on the
module KEATS page.
2. Ensure your document is submitted through Turnitin with the title
CANDIDATE ID – MODULE CODE- e.g. AC12345-4SSMN103
3. Once submitted please check you are satisfied with the uploaded
document via the submission link.
4. If you experience technical difficulties and are unable to upload your
assessment by the deadline, please collate evidence of the technical
issue and submit a mitigating circumstances form (MCF). Remember
that the evidence must clearly show timestamps and proof that you
attempted to upload your assessment before the deadline.
5SSMN933
Page 1 of 1
Answer BOTH questions. ALL questions carry EQUAL marks.
Question 1
“Firms involved in a standards battle have limited strategies at their
disposal to affect the outcome of such a battle.” Discuss the above
statement with reference to the relevant theory and the next
generation DVD battle.
[50 marks]
Question 2
Can firms in an industry collude without explicitly fixing prices What
factors facilitate the attainment of cooperative pricing Explain your
answer.
[50 marks]
