IB2B50 Marketing Strategy

STUDENT INSTRUCTIONS
1. Read all instructions carefully. We recommend you read through the entire paper at
least once before writing.
2. There are six questions. All candidates should attempt two questions.
3. You should not submit answers to more than the required number of questions.
4. All questions carry the same number of marks (100) unless otherwise stated.
5. Where handwritten answers are permitted, please ensure you write legibly, preferably
in dark blue or black ink. If you use a pencil, please ensure it is not too faint to be
captured by scan or photograph. It is your responsibility to ensure your work can be
read.
6. If uploading photographs or scanned copies of your work, please check for legibility
before uploading. It is your responsibility to ensure your work can be read.
7. Add your student number to all uploaded files.
8. You are permitted to access module materials, notes, resources, references and the
internet during the online assessment.
9. You must not communicate with any other candidate during the assessment period,
unless instructed to do so as part of the assessment requirement(s).
IB2B50_A
10. By starting this assessment, you are declaring yourself fit to undertake it. You are
expected to make a reasonable attempt at the assessment by answering the questions in
the paper.