Answer the following questions with a minimum of 250 words for each and provide a minimum of 2 resources for each.
1. Review the website/ social media of the Chicago Bears and respond to the following:
Identify the sales and promotional strategies that the sport organization is currently using
Analyze the strengths and weaknesses of each strategy
What risks that the organization should be aware of?
What sales or promotional strategies might they employ to generate additional revenue or reach new audiences?
2. As you consider sport licensing, please respond to the following questions:
What do you see as the greatest challenge confronting sports licensing specialists?
Discuss how would you overcome the challenge?
How do you see sports licensing applying to your current or future sporting career?
How does sport licensing connect to sport sales and promotion?
