Your purpose is to contribute to the organic growth of the organisation by identifying significant opportunities for product/service introductions that build on the organizations
current skills and assets. Specifically, the organization wants you to look for a New Product/Service Development opportunity that:
foster its values and core strengths
capture more revenue and improve margins
build on the companys current skills and assets
expand its current offering
IMPORTANT:
First of all, this requires a poster: divided into two pages:
Page 1 Poster word count 500 words (+10%) the use of tables, graphics, images, etc. is strongly encouraged (these will not be counted towards the final word count) Page 2 Reference List no word limit applies to this slide follow the APA Referencing System.
Secondly, he required these things: Project title Market summary (macro and micro analysis) Overview of the companys current situation (internal analysis) SWOT analysis (in a table format) Description and justification of your proposed New Product or Service (concept statement) ) Proposed target customer
????????????????????(chose ONLY ONE from: Cadbury, Hershey, Chococo or Lloyd & James Chocolate),
The most important thing is that he asked to choose one of these four companies to write: (chose ONLY ONE from: Cadbury, Hershey, Chococo or Lloyd & James Chocolate),
