The purpose of this project is for you to apply management principles to create management plans that include strategy formulation, business analyses, industry trends, and organizational characterization. Deliverables one through four focus on preparing you for the final capstone project. You will apply skills, experience, and knowledge that you have gained through the completion of prerequisite courses throughout each deliverable. The intent of the Capstone project is for you to use the same case/company throughout the course. Select one out of the three recommended cases listed below. Each case is located in the section of the textbook. The recommended cases are: You may also use the Internet or Strayer Learning Resource Center to research articles on your chosen case or company. Based on the case, you will perform an industry analysis and develop a strategy for the CEO of your chosen company to help shape the companys future. Write a 35-page paper in which you: This course requires the use of Strayer Writing Standards. For assistance and information, please refer to the Strayer Writing Standards link in the left-hand menu of your course. Check with your professor for any additional instructions. The specific course learning outcome associated with this assignment is: Conduct an industry analysis to inform strategy development and performance goals for a given company.
