Firstly, take a look at your Strengths and Opportunities. Pull out the two to three words that resonate with you most that describe you(this has to do with SWOT Analysis). Remember, when you are out there in business, you are the product and how you position this product, depends upon you. For example, you might be an Artistic Engineer or an Articulate Organizer. By using your two to three word statements that are your tagline and brand, create a 30-second elevator speech (pitch) where you will sell your most valuable product, you. Always be ready with your branding statement and elevator pitch as one never knows when opportunity will knock. Oh yes, dont forget to close the deal too i.e. follow up with a scheduled meeting to talk further. Create your own branding statement with one to two adjectives and a noun i.e. your own tagline. Create your 30-second elevator speech (product pitch). Why would people want to engage and conduct business with you? Why would people want to hire you? Create your branding statement with one to two adjectives and a noun i.e. tagline. Create your 30-second elevator speech(product pitch). Why would people want to engage and conduct business with you? Why Would people want to hire you?
