You are at the point in the course where you have gained a great understanding of community psychology, its principles and application. Your task in this assignment is to review information presented to the general public concerning prevention and promotion of a social issue. You may want to use this assignment to help you prepare for your Signature Assignment as well. Many national prevention and promotion public awareness campaigns have an abundance of material available to the general public. For example, the Red Cross not only has a web site, but it also has local, national and international offices. It often distributes its pamphlets to doctors offices, hospitals and local emergency response agencies. The same holds true for the American Cancer Society. Your community may have a number of outreach programs as well, addressing such issues as homelessness, domestic violence, literacy, etc. Once you have decided on what campaign and organization you would like to examine for this assignment, collect a sample of its outreach materials. You also will need to look for media coverage of the campaign; newspaper and magazine articles, video clips and web sites all may have information of value to you for this assignment. As you collect your materials, remember to keep track of the source and context of the work. Review the material and address the following questions in an essay to form an analysis of the effectiveness of the selected prevention/promotion campaign: Length: 5-7 pages Your paper should demonstrate thoughtful consideration of the ideas and concepts that are presented in the course and provide new thoughts and insights relating directly to the topic. Your response should reflect scholarly writing and current APA standards. Be careful to adhere to Northcentrals Academic Integrity Policy.
