Answer & Explanation:1.
Summary
and Central Problem: Clear and Concise Definition of the Problem in the
Situation.( Clear Definition)
2.
Environmental
Scan and SWOT analysis (Focus on the Cultural/Social, Economic, Technological,
Political and Legal, Demographic, and Competitive factors)
3.
SWOT
analysis (Thorough and complete analysis of the macro-environment, using proper
tools and concepts, and complete SWOT.)
4.
Alternative
Strategies: Identify all possible alternative strategies to cope with the
problem defined. (Completely identifying alternative strategies)
5. Course of Action. (Conclusions and related
consequences and implications are logical and reflect an informed evaluation
and ability to place evidence and perspectives discussed in priority order.
Identifies and discusses the right course of action.
Answer questions
Coca Colas New Vending
Machine (A)
1. Is selling Coke
through interactive vending machines a good or bad idea? Why?
2. What is Coke? What
does Coke mean to the average consumer?
3. Where, how, and
for whom does this technology create/ destroy value? For example, loyal Coke customers,
switchers among cola products, loyal Pepsi customers, etc.?
4. Are there any
pricing related issues that can adversely affect the firm?
requirement_for_the_paper.docx
