Subject: Marketing Analytics II The following question is a Subject: Marketing Analytics IIThe following question is a practice question for an upcoming exam. Please help me understand this! Thanks in advance. Question: Image transcription textIn a regression model, Sales : 50 + ,81 price l ?gpromotion | 63 weekend + e , where the weekend is adummy variable, taking value 1 for Saturday or Sunday, and O for otherwise. Which one of the followingstatements is wrong? 0 The estimate of ?ll measures the marginal impact of price changes on sal Show more Show more Arts & Humanities Communications Marketing MKTG 3738
