Unit VIII Reflection PaperFor this activity, prepare a reflection paper, and consider the concepts that you have learned during your readings. Thinkabout what you understand completely and what did not quite make sense. The purpose of this assignment is to provide youwith the opportunity to reflect on the material you have read and to expand on it. This is not a summary.In the Unit I introduction to this course, Theodore Levitts remarks about the contrasting needs of the seller and the marketerwere shared. Levitt described how satisfying the needs of the customer is now the pathway to marketing success. Thisconcept and others related to the four Ps of product, price, promotion, and place were further explored throughout the units.For this reflection paper, respond to these three prompts:Reflect on how this introductory marketing course has changed your view of how the field of marketing works. What was the most surprising thing you learned? What do you need to learn more about?Do you see the rise of consumer power through evolving changes in technology? If so, how? If not, why not?Your reflection paper must be at least four pages in length and formatted according to APA guidelines. If you use anyparaphrased or quoted material, you must have accompanying in-text citations and references. Title and reference pagesdo not count toward the minimum length requirement.Information about accessing the grading rubric for this assignment is provided below.
