WHAT TO DO: marketing plan TOPIC: WORM COMPOSING BIN FORMAT: WHAT TO DO: marketing planTOPIC: WORM COMPOSING BINFORMAT: MARKETING PLAN 1.0 Executive Summary 1.1 Brief of Business1.2 Market1.3 Products/Services1.4 Management1.5 Financing needs2.0 Situation Analysis2.1 Market Summary Target Markets 2.1.1 Market DemographicsGeographicDemographicBehavior Factors2.1.2 Market Needs2.1.3 Market Trends2.1.4 Market Growth2.2 SWOT Analysis2.2.1 Strengths2.2.2 Weaknesses2.2.3 Opportunities2.2.4 Threats2.3 Competition2.4 Product Offering2.5 Keys to Success2.6 Critical Issues3.0 Marketing Strategy 3.1 Mission3.2 Marketing Objectives3.3 Financial Objectives3.4 Target Markets3.5 Positioning3.6 Strategies3.7 Marketing Mix3.8 Marketing Research4.0 Financials4.1 Break-even Analysis4.2 Sales Forecast4.3 Expense Forecast5.0 Controls5.1 Implementation5.2 Marketing Organization5.3 Contingency Planning Difficulties and RisksBusiness Entrepreneurship
