You must choose a real company offering a real good or service to be exported to an actual overseas market where it is not currently being offered now. Having selected the company and product/service export candidate, you must then choose three (3) candidate country markets where that good/service might be exported. You will analyse the likely success that the candidate export might have in those potential markets and choose one of those country markets which, based on your analysis, you believe will have the greatest likelihood of success. You must not only analyse the information you collect but argue persuasively for the conclusions that you draw from that analysis.
