True Cinemas Inc. and Digi Future Inc. are two companies that own True Cinemas Inc. and Digi Future Inc. are two companies that own and run movie theaters in malls and other commercial areas. While True Cinemas Inc. pursues a low-cost provider strategy, Digi Future Inc. adopts a broad differentiation strategy. Based on this scenario, answer the true/false question below. Digi Future will keep its customer service at an acceptable level while True Cinemas will provide superior customer service. BusinessMGMT 4001
