PROPOSAL MEMO TO THE CEO WITH A COMPREHENSIVE NEW PRODUCT STRATEGY FOR A CLEARLY IDENTIFIED TARGET MARKET

Week 3 – Case Analysis Objective:  To recommend a new product strategy for a clearly identified target market that addresses the organizations root problem. Expectations : Begin by reading the…

Continue ReadingPROPOSAL MEMO TO THE CEO WITH A COMPREHENSIVE NEW PRODUCT STRATEGY FOR A CLEARLY IDENTIFIED TARGET MARKET

This assignment requires conducting research into copyright, patent, and design laws, and presenting an argument for or against dupe/counterfeit culture, considering factors such as labor laws, working conditions, and materials used in the production of these products.

With the recent increase in retail vendors such as Amazon, Temu, Shein, and others providing cheap alternatives to legitimate products, consideration must be given to what is fueling this increase…

Continue ReadingThis assignment requires conducting research into copyright, patent, and design laws, and presenting an argument for or against dupe/counterfeit culture, considering factors such as labor laws, working conditions, and materials used in the production of these products.