This assignment requires a discussion of key accounts and the 80/20 rule, and how organizations should adapt their sales structure to effectively serve these accounts and build strong buyer-seller relationships, using real-life examples.

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This assignment requires a discussion of key accounts and the 80/20 rule, and how organizations should adapt their sales structure to effectively serve these accounts and build strong buyer-seller relationships, using real-life examples.

Discuss what is meant by key accounts and the 80/20 rule and how the organizations should adapt its sales structure to serve the large and strategic accounts that require high levels of service and deeper buyer-seller relationships. Please provide real life examples in your discussion.