Quebecor Printing is a commercial printing company that is expanding, acquiring
Quebecor Printing is a commercial printing company that is expanding, acquiring ailing printing companies, and moving into international markets. They have completed more than 100 mergers and buyouts since 1972 and have focused on customized service by using selective binding to print. Apply strategies from Porters model to make Quebecor Printings business more profitable.
DISCUSSION FORUM
WEEKLY DISCUSSION POST: Your initial discussion is 200 word minimum. Please respond to 2 classmates (50 words each minimum).
REFERENCES: All references must be listed at the bottom of the submissionin APA format.
(continued) Be sure to use the headers in your submission to ensure that all aspects of the
assignment are completed as required.
Any form of plagiarism, including cutting and pasting, will result in zero points for the entire
assignment.
Here you have the work of my 2 classmates so that you can reply to them as required by the instructions (you can also use their work as a sample/inspiration to complete your own work):
FIRST CLASSMATES NAME: SARIA
Quebecor printing is a very old company that started in 1954 with a single press in Canada. It has acquired multiple small businesses and grew exponentially. It is amazing to have more than 100 mergers and move out to international markets. That means that the company is profitable and also growing and will produce more revenues and profits if the right facilities are provided. The model has been widely used by rms to analyze the external environment and specific external forces like competition, government policies, and social and cultural forces (Vining, 2011)
Below are the strategies that Porters model provided that can be used to make Quebecor Printings business more profitable:
1)Cost Leadership:
Cost Leadership is basically cutting off on making a product or in simple words making the product at a lower cost than the competitive companys. This strategy states that operational costs of a firm should be less than its competitors in the industry to become more profitable (Porter, 1985). If they introduce a new product or feature that is different from other organizations they should sell it at a lower cost initially to attract customers and build a name to have a reputation.
2)Differentiation:
Differentiation in Porters model states that there needs to be a differentiating factor in the products a company makes. For example, Apple offers Facetime while other mobile companies dont. This is a differentiator and keeps the customers loyal to the organization. Similarly, Quebecor should keep finding new and creative ways to keep the customers happy and make sure that the revenue is increasing with time. It is already one of the largest printing companies and also has a legacy, a good reputation in the market. The machinery used is so expensive and the quality of paper is so good that it becomes a differential factor when it comes to its competitors.
3)Focus:
Focusing on what needs attention, focusing on the cost as well as the differentiator factor as and when needed as both are equally important.
REFERENCES:
1.Porters generic competitive strategies (ways of competing). (n.d.). https://www.ifm.eng.cam.ac.uk/research/dstools/porters-generic-competitive-strategies/
2.Arshed, N. (2016, January). (PDF) Porters Generic Strategies. https://www.researchgate.net/publication/290195430
SECOND CLASSMATES NAME: PICHAEL
Discussion
Strategies From Porters Model
The utilization of Porters strategy to augment Quebecor Printings profitability necessitates strategic deliberations on several fronts. First, Quebecor might emphasize distinctive value propositions that rivals find difficult to match by focusing on uniqueness through tailored service offers like selected binding and applying Porters Generic Strategies. This distinction has the potential to increase client loyalty and support premium pricing (Islami et al., 2020). Second, Quebecor Printing can evaluate the competitive dynamics in the printing business by utilizing Porters Five Forces. Understanding buyer power (such as big corporate clients), supplier power (such as paper suppliers), and competitive competition (from other printing firms) can help Quebecor strategically position themselves in the market and negotiate better terms.
Last but not least, Porters Value Chain Analysis may streamline internal processes, guaranteeing effectiveness in the merger of purchased businesses and global expansion. Optimizing manufacturing procedures and logistics can lower expenses without sacrificing service quality, increasing total profitability (Islami et al., 2020). Quebecor Printing may fortify its market position, maintain expansion via acquisitions, and leverage its distinctive service offerings to propel profitability within a fiercely competitive sector through the methodical implementation of these strategic frameworks.
Reference
Islami, X., Mustafa, N., & Topuzovska Latkovikj, M. (2020). Linking Porters generic strategies to firm performance. Future Business Journal, 6, 1-15. https://doi.org/10.1186/s43093-020-0009-1
Share this:
FacebookX