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Important note please please dont use AI, dont use hard or un-und
Important note please please dont use AI, dont use hard or un-understandable English as Im an international student so make sure that the grammar is for international students. Every specific detail will be given below please work based on it and dont use things that arent mentioned in the details, Ill also link the rubric below to help you with what to focus on. Also the city that youll have to talk about is UAE make sure the company is local and doesnt have international presence
The Location-Based Assignment (LBA) serves as your final assignment for IBS212.
Choose an organization you have interacted with in your city and use the concepts youve learned in IBS212 to:
analyze their marketing strategy (how does the local environment influence them), or
create a hypothetical go-to-market strategy for expanding that organizations offerings into a new country.
This assignment is intentionally open-ended; the point is to connect what you have learned in the classroom with your real-world, location-based experiences. Therefore, it would be best to choose an organization and a topic you are excited to write about (and your Professor would be interested in reading about). Be sure to highlight 3 of the courses LOs precisely and incorporate at least one research paper (with appropriate citations).
Notes:
All LOs could serve as focused outcomes; you can select the subset most relevant to your topic.
The topic is open-ended, so please feel free to reach out to your Professor if youd like to run your idea by them.
As business majors, your communication skills are crucial we want you to write well and expect that your work is clear, concise, and not only proofread but iterated with multiple drafts. To that end, review the IBS: Business Communication Writing Tips (Upper-Level) Guide for additional support when writing a solid paper.
In upper-level classes, please focus on the LOs because they are the core components of the course. Building your paper around the LOs is much better than writing a paper and then shoving in LO footnotes. You may tag LOs with a footnote to make it clear to you and the Professor where you are trying to highlight specific concepts, but do not explain your application in a footnote. Everything you need to prove this is a good use of the LO should be in the main text.
Assignment Information
Length:750-1000
Weight:
15%
LEARNING OUTCOMES ADDED
flatWorld: Evaluate the flat-world debate and apply it to business strategy issues.
whyGlobal: Explain and evaluate the motivations for why a business exists in the global marketplace.
howGlobal: Analyze the utility, costs, and implementation of global value chains.
poliStrat: Analyze how political and legal environments influence business strategy.
econStrat: Analyze how economic and financial environments influence business strategy.
socioCulturalStrat: Analyze how social and cultural environments influence business strategy.
globalSegmentation: Utilize segmentation strategies to identify new global markets.
intCompetitiveness: Analyze the factors influencing a firms international competitiveness.
localGlobalMix: Analyze the interaction between global and local considerations when developing the marketing mix.
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