Piccadilly Circus
Scenario: you are a team of CRM consultants.
For a REAL comp
Piccadilly Circus
Scenario: you are a team of CRM consultants.
For a REAL company of your choice (global or operating in one/ more countries):
You have been appointed by the Chief Marketing Officer (CMO): your task is to write and present a 12-month Customer
Loyalty Marketing Plan using a full range of marketing techniques
STARTING January 2025
One or more of you may present
Include and apply any relevant marketing models/ frameworks, including at least 3 of: SOSTAC®, PESTEL, SWOT, AIDA,
Porters Five Forces, RACE
Consider especially: Customer Loyalty, Data Collection and Customer Privacy
(including legal and ethical issues)
State your assumptions clearly
10 minutes Presentation per Team + Q&A
APA7 referencing
Ignore budgets and detailed timing plans
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