In at least three brief paragraphs (30 to 50 words each) describe:
1 How you think the organization was effective or not, and why.
2 How did the organizations past reputation influence the publics perception of the situation, and how it was punished by the league.
3 How did the personalities of the teams star, coach and owner impact news and social media coverage of the crisis.
References to crisis communication research/theories from the textbooks are also suggested.
