PART I
Assessing the external and internal environments of a health organization is critical to the success of the strategic planning process. The commitment and time dedicated to analysis and understanding strengths and weaknesses as well as opportunities and threats will help planners craft a strategy to achieve organizational goals and objectives at an optimal level. This assignment requires you to conduct the Strengths (S), Weaknesses (W), Opportunities (O), and Threats (T) SWOT Analysis. For additional information on SWOT Analysis, visit the following link: http://www.free-management-ebooks.com/dldebk-pdf/fme-swot-analysis.pdf
You should choose an existing organization and geographic market. Students are not expected to contact the organization, but conduct research using literature searches, municipal and health systems websites, etc.
Case Assignment
As the planner for your health organization (selected by you), you will need to prepare a 2- to 3-page document addressing your organizations internal and external environment to include, but not limited to, forces/trends, key resources, workforce, competitors, collaborators, organizational culture (i.e., values, mission, employee demographics, etc.), stakeholders/shareholders; and conduct a SWOT analysis. You may download an MS Word version of a classic SWOT template at the following link, http://www.whatmakesagoodleader.com/support-files/swot-simple.zip or you can be creative and create your own SWOT analysis that is parallel to the one presented in the link.
Assignment Expectations
