Reingold, J., Jones, M., & Kramer, S. (2014). How to fail in business while really, really trying. , (5), 80. Lublin, J. S., & Mattioli, D. (2013, Apr 09). Penney CEO out, old boss back in. . Retrieved from ProQuest. Glazer, E., Lublin, J. S., & Mattioli, D. (2013, Apr 9). Penney backfires on ackman. . Retrieved from ProQuest. DInnocenzio, A. (2012, January 27). J.C. Penney slashing prices on all merchandise. . Retrieved from Reingold, J. (2012, March 19). Retails new radical. Mattioli, D. (2012, January 26). J.C. Penney chief thinks different. . Mattioli, D. (2012, January 25). How J.C. Penney was minted. . Theres a lot going on at J.C. Penney in recent years. With a new CEO, J.C. Penney, confronted with pressing competition up, down, and sideways in the department store wars, is reinventing itself in terms of merchandising, supply, and pricing strategies. Here we will concentrate only on the pricing aspects of these new directions. However, this is ultimately about positioning; trying to find a space that is responsive to potential customers as well as differentiating the Penney brand from Target, Kohls, Wal-Mart, and Macys. Berfield, S. (2012, May 24), Remaking J.C. Penney Without Coupons. Girard, K. (2012, March 5). Is J.C. Penneys makeover the future of retailing? . Retrieved from Halkias, M. (2011, ). J.C. Penney buys stake in Martha Stewarts company. . Retrieved from Timberlake, C., & Townsend, M. (2012, February 28). Macys says Marthas dance card is too full. . Retrieved from A well-written report should have a brief introduction, headings or subheadings, and a brief concluding comment. Note that you should use some keywords as headings or subheadings such as , instead of a sentence or a question. Read and cite article listed above, supplemented with any other articles related to evelop a report addressing following issues. Write clearly, simply, and logically. Your paper should be 750-1500 words long, excluding title pages and references, but quality of writing is more important than length. Use double-spaced, black Verdana or Times Roman font in 12 pt. type size. Back up your positions or opinions with references to the required reading found in the Module 1-4 Background reading and Ongoing Useful Resources. In using those references, demonstrate your understanding of the concepts presented. Rather than grading on how much information you find, emphasis will be on the defense of the positions you take on the issues. Also remember that: Do not repeat or quote definitions. Your use of the required reading to support your opinions (that is, contentions or positions) should demonstrate that you understand the concepts presented. Do not include definitions or summaries of the readings or simply describe what the company did. Instead, your responses to the questions should be analytical and should demonstrate that (a) you understand the principles from the background reading and (b) you can apply them to this particular case. Vague, general answers will not earn a good grade. Avoid redundancy and general statements such as All organizations exist to make a profit. Make every sentence count. Paraphrase the facts using your own words and ideas, employing quotes sparingly. Quotes, if absolutely necessary, should rarely exceed five words. When writing an academically oriented paper, you will uncover many facts about the product. If you paraphrase the facts, cite the sources in your text and link those citations to references at the end of the paper. Here are some guidelines on how to conduct information search and build critical thinking skills. Emerald Group Publishing. (n.d.). . Retrieved from Emerald Group Publishing. (n.d.). . Retrieved from Guidelines for handling quoted and paraphrased material are found at: . (n.d.). . Retrieved from . (n.d.). . Retrieved from . (n.d.). yet? Retrieved from Your paper consists of arguments in favor of your opinions or positions on the issues addressed by the guidelines; therefore, avoid the following logical fallacies: . (n.d.). . Retrieved from
