This chapter discusses Market Research and Advertising Research. They are DIFFERENT but a lot of it overlaps.
To get warmed up for our discussion, please get ready for an opening quiz on these review terms from your 3600 class. They are on Marketing Research see pages 151-153.
1- List the five steps of the Marketing Research process.
2- What is Secondary Research?
3- Be able to give several examples of where you can find Secondary Research
