Using a standard essay format: Introduction/Body/Conclusion. Answer the question below:
Question Define marketing communications and assess its role in a company. Explain the eight steps in developing effective communications and analyze how they are integral to marketing communications.
Grading format: The structure is a multi-paragraph essay, clearly developed with effective transitions and solid topic sentences. Demonstrated an indepth understanding of the ideas surrounding the question. Be able to respond clearly and directly to the assignment in an academic manner with good development. Demonstrated the use of critical thinking while making novel connections to outside materials and experiences.
