Blog

Voice
Your Voice: Your article should reflect both your overall opinion or idea and your style and voice. The article should not be string of other people’s ideas.
Synthesize and analyze what you’ve learned from your research to take a point of view, give advice, describe a trend, or suggest a course of action.
Write for a specific audience, but also plan to publish your work on LinkedIn, where future business contacts will see what a good writer—and thinker—you are.
Format
About 1,000 words, not including graphics and a source list.
Use good design principles to make an attractive magazine or newsletter format (text in two or three columns topped by a banner heading).
Create a graphic, table, or chart that displays data and supports your content.
Replicate the graphic. Don’t just simply copy and paste from the internet—the resolution is too low to view properly, and you would be stealing a designer’s work. Please give credit to the data source properly.
Resources on how to write a business article:
How to write a feature story (Links to an external site.).
How to write a blog (Links to an external site.).
References
Use five or more relevant, credible published works or Internet sources.
Most references should be current (published within the last five years.)
Follow the Chicago Manual of Style, 17th Edition, endnote style citation guidelines at the following:
Notes and Bibliography: Sample Citations. (Links to an external site.) (You will need to be on the campus network for this link to work through HBLL.)