You are to select a fitness/health business of your choice and use your business knowledge to create an advantage plan that will help them succeed in the marketplace. Your first task is to
create a SWOT analysis of the company you choose.
Differential Advantage Using the unique aspects of a company you are to create a plan that
maximizes the customers view or perception of the company. This heightened view will create value for the consumer and allow the company to charge higher prices for its goods and/or services.
Strategic Advantage Using the companys standard operating procedures or processes you are
to create a plan the maximizes the companys ability to deliver a higher quality product than its
competitors.
Competitive Advantage After examining the differential and strategic advantage you are to create a plan to lower costs making the companys products and/or services more desirable while making the company more profitable. To be clear, underpaying employees or using interns is not how you solve this problem. You are encouraged to use e-commerce/technology as a way
achieve this.
By doing this you will identify potential problems and opportunities all while increasing
customer confidence, loyalty, and value. While there is no set way to do this as each company is different, you are encouraged to think outside of the box. Use the paper template to ensure you cover all areas of the assignment.
