Your topic must be for a new product (a good or service). Because this is an applied project and not a research paper, please be creative and do not select a new product for a large brand, such as Starbucks, Apple, etc. If you are interested in coffee, for example, consider your own bistro as your topic and then use information from companies like Starbucks or Seattles Best Coffee for ideas and competitive research as you work on your project.
The deliverable for Week 1 is to write a two-page descriiption of your product, including the following.
Information about ownership and company structure
A descriiption of product
A mission statement
Marketing goals
Who a typical customer might be
