Background Research:
Students will conduct a Literature Review, in which they will summarize and critically evaluate a substantial number of sources, i.e., books and journal articles, which explicitly deal with the Purpose theme: Marketing in the Healthcare Industry. Students will show evidence of effective research skills, providing relevant bibliographical information as well as proper citation methodology.
PLACING (Site of Operation )
Target markets, customers, demographics Central place (head office ) Stateline centers (sites)
PRICING Competitive with market Cost + profit = price
PEOPLE Type of personnel and their qualifications doctors , nurses (RN, NP) , nursing aids, Physician assistants , Administrative staff ( management , reception , billing)
PROCEDURES AND POLICIES
Advertisement: Identify how the below will be used in the campaign
Print media newspapers, magazines, brochures, fliers
Electronic media TV, radio, Internet /web
Outdoor media roadside hoardings, bill boards, neon signs
Promotional programs discounts, packaged services
Customer relations procedural, pre- and post-procedural
