Explains the business economic aspects of pricing (theory of markets, action parameters, profit maximization and pricing methods).
Explain and investigate how to set prices optimally using the total method and the unit method, both in the business economic method and mathematical modelling.
Analyze and solve the pricing problem for the Friday bar using the business economics method and mathematical modeling (see empirical data for the task formulation). Furthermore, analyze how many extra beers must be sold in order for an advertising campaign for DKK 2,000 to be profitable.
Discuss and assess the validity of the chosen methods in the given situation.
The pricing problem for the Friday bar
A Friday bar wants to find out what they should set the price for a bottle of beer at if they want to make the greatest possible profit. They have therefore carried out a study among a lot of students and have arrived at the following correlation between price and sales:(find attached picture)
In connection with the sale of bottled beer, there are some costs. There is a fixed cost for renting a fridge, which is DKK 200, and then beer must be purchased, which is DKK 4.63 per bottle. However, they get DKK 1 again per bottle, as you know there is a deposit on it. The one kroner can therefore be offset against the purchase price.
Writing major assignments and reports
What is common to large interdisciplinary assignments linked to problem-oriented projects is that they have the scientific thesis as a model. It makes demands on both content and (academic) language use.
Report
The report is the genre most often used when professionals communicate professional material to colleagues. The report is a text that registers, describes or systematizes knowledge in a neutral and impersonal way. The structure must be strictly logical, premises must come before conclusion, the argumentation must be factual. There must be an indication of sources, correct citations and a note-taking device.
STRUCTURE OF THE REPORT
1. Introduction with topic delimitation
2. Problem/task formulation (purpose of the report: What? How? Why?)
3. Presentation of method and relevant theories. In this way, you build up the conceptual apparatus from which you will discuss your own investigation
4. Statement of the work and its results. Analysis and interpretation. Partial conclusions along the way
5. Conclusion with assessment of the results and any the working method and the working form. The partial results (found in the partial conclusions) are discussed in relation to each other and the theories and hypotheses that have been worked with. An overall conclusion is made. Perspective of the results (what can and should they be used for?)
6. Possibly documenting annex
7. List of used literature, sources, materials
The central part of a report is the collected facts, but equally important are the methods used in the collection and the interpretations and assessments that can be derived from the material. The requirements for a report are therefore that it is targeted and professionally precise, that it is objective, so that explanation and assessment are separated, and that it is clear with a clear summary and conclusion.
The procedure can be illustrated by a fish metaphor: You start from the head and move towards the tail. The formulation of the problem is the fish?s eyes, what you see and navigate with. The tail is where the conclusion and perspective are found. The good work strikes a blow with the tail.
