Use the Case_11_The_Walt_Disney_Company.pdf as part of the research for the following:
Perform an internal analysis of the firm using the resource-based view:
What are the firms resources, capabilities, and competencies?
Does the firm possess valuable, rare, costly to imitate resources, and is it organized to capture
value from those resources (VRIO analysis)?
What is the firms value chain?
Please see Starbucks_Case_Analysis_Q2.docx for example assignment.
Graphics may not count as space on page and cannot count towards page count.
APA format; sources should be cited.
